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District outlines growth of communications, KLearn and community education programs
Summary
The district’s Office of Community Relations reviewed communication platforms, KLearn TV, YouTube archives, community education classes and facility permit usage, reporting increased digital tools and public engagement.
Deann Conrad, representing the Office of Community Relations, gave the board an overview of the district’s communications, public-relations and community-education work at the Jan. 27 meeting, detailing tools, audience reach and program statistics.
Conrad said the district now uses roughly 15 communication tools compared with three when she joined 20 years ago. The district redesigned its website in December 2024 and emphasized pages for counseling services, kindergarten and early childhood. The district’s free app has 13,300 downloads, and the district sent more than 11,000 mass messages in the past year using the Thrillshare platform.
Conrad highlighted KLearn TV (cable channel 20 / Midco channel 595) with on-demand access on the district site, nearly 2,000 YouTube videos and 10,900 subscribers, and a newly created “SFSD archive” YouTube channel for older content. She said the district produced more than 250 varsity sports event features and more than 100 fine-arts events in the calendar year.
Community education offered 625 classes in 2024 with 5,283 registrations; the district produces two catalogs annually and processes facility permits for community organizations, noting 7,227 hours of evening facility use in 2024. Conrad urged residents and community instructors to contact the office to propose classes.
The board acknowledged the overview; several board members praised the communications and community-education staff for improving transparency and public access.
