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Anna boards approve up to $25,000 for new marketing video with Red Productions
Summary
The ANA Community Development Corporation and the ANA Economic Development Corporation on March 6 approved Resolution 2025.003-3 to contract with Red Productions for an updated marketing video, authorizing expenditures not to exceed $25,000.
The ANA Community Development Corporation and the ANA Economic Development Corporation on March 6 approved Resolution 2025.003-3 to contract with Red Productions for a new marketing video, authorizing expenditures not to exceed $25,000.
The video update is intended to show recent growth in Anna and to be used at conferences, recruitment events and on the city’s website. Natasha (last name not specified), economic development staff, told the board the intention is to revise existing footage and the video’s narrative to reflect recent development and “how much Anna has grown.”
Board members and staff said the production has been effective previously. Bernie (last name not specified), a board member, said the earlier video “creates that wow factor” and called the updated production “money well spent.” Staff said the work is already included in this year’s marketing budget. During discussion board members reviewed estimate figures shown at the meeting that varied in the transcript between $24,005 and $24,946; staff recommended authorizing the not-to-exceed amount of $25,000 to allow for minor adjustments.
Board members asked about producing multiple edits (different music/ambiance) and resolutions suitable for different audiences such as industrial, residential and medical developers. Natasha said the production company will provide narrative and editing options and that further targeted productions could be budgeted in future years. Staff also said they track analytics from the video and related web leads through their marketing vendor and will follow up on inbound leads through the city’s opportunity portal.
The board approved the resolution and staff said the next step is a preproduction meeting with the vendor to incorporate board feedback. Staff also noted council approval is required following the board’s action and that timing is constrained by the spring foliage window for new aerial footage.
Votes at a glance: Resolution 2025.003-3 — motion to approve contracting with Red Productions for professional contract services, not to exceed $25,000; outcome: approved (vote tally not specified in the transcript).
