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Salinas receives quarterly update on Welcome Center; assessment pass-through totaled $54,490 for two quarters
Summary
City staff presented a quarterly report on the Salinas California Welcome Center covering July–December 2024. The Welcome Center received a pass-through of roughly $54,490 from the Monterey County tourism-improvement assessment; website and visitation metrics were reviewed.
City staff presented a quarterly report March 4 to the Salinas Finance Committee on the Salinas California Welcome Center’s activity for July 1–December 31, 2024.
Staff explained the Welcome Center’s funding comes from the Monterey County Tourism Improvement District (TID), which collects a $2 per-room-night assessment; the city retains 50 cents per room night and remits the remainder through the pass-through mechanism that funds the Salinas California Welcome Center contract. The City Council previously approved a resolution in January 2023 to support renewal of the TID and increased the…
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