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Kingsburg BID outlines outreach plan, brochure and conversational survey to boost business participation
Summary
At its March 4 meeting, the Kingsburg Downtown BID Advisory Board discussed a goal-setting plan that emphasizes one-on-one business visits, a brochure to explain BID services, and a short, conversational survey to gather actionable feedback from downtown merchants.
The Kingsburg Downtown Business Improvement District Advisory Board on March 4 discussed a stepped-up outreach plan to increase merchant engagement, including pairing board members with businesses for regular check-ins, a one-page brochure describing BID services and opportunities, and a short conversational survey to collect usable feedback.
Sponsor member Williams, speaking as the item sponsor, said the board should gather a mix of “soft stats” and practical counts, proposing tracking meeting attendance, participation at Fika Friday events and routine visits by board members. “Some of them are gonna be more sort of soft stats but still I think important,” Williams said as the board framed metrics it could routinely collect.
The board agreed to use a simple, informative approach when contacting businesses rather than a formal quiz. Board member Tracy Nino said she planned to introduce herself in person as “Tracy Nino. I’m with BID,” and offer details about the BID’s regular activities and how businesses can participate. “I walk into a business. I am Tracy Nino. I’m with BID, and I’m stopping by today because Fika Friday is coming up,” Nino said, urging members to keep initial visits conversational.
Members proposed creating a brochure or flyer that lists BID goals, accomplishments, membership perks (social media promotion, event inclusion, trash-can service and decorations) and ways to get involved. The brochure would include a detachable insert or an optional short survey; several members favored leaving potentially sensitive or leading questions out of the written insert and conducting those questions as part of a conversation during visits.
The board discussed operational details for outreach: assigning “partner” businesses to individual board members, a monthly tracking sheet (attendance, Fika Friday counts, website/email metrics), and a modest goal of four business visits per member per month. Board members volunteered to share an existing spreadsheet and templates to speed implementation.
Quinn, the board’s communications contact, was identified as a point of contact for social media and event posts; members also discussed keeping the BID’s visual identity consistent with its existing fonts, colors and Instagram presence.
Next steps: board members asked staff to return a draft brochure and a recommended outreach action plan at the April meeting so the board can begin targeted visits before upcoming spring events.
Ending — Implementation notes: The board did not vote on a budget for this outreach during the meeting; members agreed informally to collaborate on drafts and to report progress at the April 1 meeting.
