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Leesburg to expand Flower & Garden programming; businesses to participate in second annual week of events
Summary
Town staff told the Economic Development Commission that the Flower & Garden festival will again be extended into a week-long “Flower and Garden Week,” with expanded business participation and promotional materials; participation rose from 19 to 30 businesses this year.
Staff told the commission on March 5 that Leesburg will again extend the town's Flower & Garden festival into a week-long event to encourage downtown businesses to stage themed promotions and activities.
“Allison” — identified by staff as the event lead — told commissioners that last year the town piloted a week of business-focused events tied to the two-day festival and that businesses reported positive results. “Last year, we had 19…
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