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Council approves city-run operations and short-term funding for Redding Sports Park; seeks private partnerships

2510739 · March 4, 2025
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Summary

Redding — The Redding City Council voted 4–1 to keep the Redding Sports Park open under city management and approved short-term funding to operate the facility while staff pursues sponsorships, partnerships and grants to reduce the projected operating subsidy.

Redding — The Redding City Council voted 4–1 to continue city-run operations of the Redding Sports Park and to approve short-term funding that allows staff to keep the facility open while pursuing private partnerships, sponsorships and grant opportunities.

City staff presented a conservative “worst-case” operating model that assumed no new sponsors or programming and projected an operating subsidy in the coming fiscal year. Staff estimated the park would require roughly $118,000 to complete the current fiscal year and a larger annualized operating budget of roughly $965,000 for the next full budget year, with anticipated revenues substantially below that total in the early months as programming and concessions scale up. Recreation staff stressed many revenue streams are untapped — including sponsorships, concessions/food and beverage, expanded programming and grants — and recommended the city continue operations while actively pursuing partners.

Why it matters: The sports park hosts youth and adult leagues for roller hockey, softball, soccer and other sports and draws regional tournaments that generate hotel occupancy and local spending. Closing the park would affect teams, leagues and tournament tourism; the council weighed projected subsidies against the community value and potential outside investment.

What staff proposed and the council decided Travis Minnett, the city recreation staff member leading the study, described a conservative staffing model that included two new full-time supervisory positions, part-time event and concessions staffing, a gardener/maintenance position and contracted janitorial services. The staff presentation emphasized the park’s potential: staff reported at least one offer of a $1,000,000 title-sponsorship prospect and several local vendors interested in concessions, as well as possible collaboration with the nearby Shasta Regional Soccer Association.

After public comment from dozens of users, teams and nonprofit leagues — including Shasta Roller Hockey League, Shasta Roller Derby and the Redding Slopedge Softball League — the council approved staff’s recommendation to keep the park open through the next budget cycle and adopt the staffing/operating plan as presented, while directing staff to pursue a concession/restaurant partner (the city and a local soccer association discussed possible collaboration during the meeting).

Public comment: users and nonprofit leagues Speakers from organized user groups emphasized the park’s unique role in the region. Melody Mugridge, vice president of the Shasta Roller Hockey League, and youth player Sophia Yount described travel and tournament use that bring teams from across the region and urged the council to preserve the facility. Justin Barrett, a parent, coach and multi-sport user, said leagues routinely bring participants multiple nights per week and that shuttering the park would remove a rare regional asset.

Several nonprofit or local partners offered to explore public-private collaboration. Kenny Breedlove, executive director of the Shasta Regional Soccer Association, said his organization is financially stable and expressed willingness to negotiate a partnership to operate food and beverage concessions; he said the soccer park has had rapid revenue growth and that working together could accelerate revenues at the sports park.

Challenges and next steps Staff cautioned that capital needs — notably HVAC, kitchen upgrades and some field-replacement funding — remain significant, and that grant funding for those projects can be competitive. The council asked staff to pursue the concession/restaurant opportunity aggressively and to bring back a negotiated proposal for the council’s review. With the council’s approval, staff will begin recruitment for key supervisory positions and continue to pursue sponsorship, grant and partner revenue to reduce the projected subsidy.

Outcome: The council’s vote keeps the sports park open under city management, funds operations through the near term and opens the door for public-private arrangements to reduce long-term subsidy pressure.