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Oro Valley releases first retail gap analysis using Placer.ai; staff recommends shop‑local program and targeted recruitment
Summary
Community and Economic Development presented the town’s first retail gap analysis, built with Placer.ai data. Staff recommended a two‑pronged approach: data‑driven shop‑local outreach to recapture small percentages of leakage and targeted recruitment of businesses that match Oro Valley demand and shopper profiles.
The Oro Valley Community and Economic Development Department on March 5 presented a retail gap analysis — the town’s first — using Placer.ai mobility and spending data, and proposed a two‑part strategy to reduce retail and restaurant sales “leakage.”
Director Paul Melcher and Economic Development Specialist Margie Adler said the study identifies where Oro Valley residents make retail and dining purchases outside town and which regional “attractors” draw the most visits. "Community shopping centers outside the town and large attractors like Costco and the Tucson Auto Mall generate the most outbound visits by our residents,"…
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