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Lake County OKs contracts to promote ‘Opera House Circuit’ and county tourism marketing
Summary
The Lake County commissioners unanimously approved three agreements to support the statewide Opera House Circuit and the county’s tourism marketing program; the contracts are primarily grant-funded and billed to the local lodging tax and tourism panel budget lines.
The Lake County Board of County Commissioners unanimously approved three contracts on March 4 to support the Opera House Circuit and the county’s tourism marketing program.
The agreements approved by the board include a professional services contract with Childress (Childers) Communications to lead Opera House Circuit programming, and two payments to Mission to Market (DCS Limited) for paid advertising and tourism marketing services tied to the Circuit and general tourism promotion.
Why this matters: The Opera House Circuit is a collaboration of historic venues across Colorado that the county and the Leadville tourism panel have promoted through grant funding from the Colorado Tourism Office. County officials said the program brings earned media coverage that increases visitation and benefits…
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