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Chamber briefs board: repeat visitors surge, website traffic tops 100,000 as tourism push shifts to drive markets
Summary
Jeff Shipley and Sam Masline of the Seneca County Chamber of Commerce told the Seneca County Board of Supervisors on June 10 that in‑state repeat visitors increased to 54.7 percent in the first five months of 2025 while overall overnight visitation is down slightly; the chamber reported discoverseneca.com exceeded 100,000 pageviews in April and outlined new accessibility and regional marketing initiatives.
Jeff Shipley and Sam Masline of the Seneca County Chamber of Commerce delivered the tourism promotion agency’s quarterly report to the Seneca County Board of Supervisors on June 10, focusing on recent visitation trends, marketing performance and several new initiatives to boost overnight stays.
Shipley said overall overnight visitation through May 2025 is down slightly compared with 2024, but the county’s in‑state repeat‑visitor rate has risen markedly: "Our repeat traffic is 54.7 measured through the first 5 months of 2025," he told the board, compared with 39.1 percent for the same period in 2024. He attributed the increase to a strategic shift in advertising toward nearer “drive markets” and to encouraging repeat visitation.
The chamber reported that discoverseneca.com exceeded 100,000 pageviews in April — the earliest in the year that milestone has been reached in the TPA’s records — and that digital advertising campaigns are producing…
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