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Boulder creates lodging business assessment area to fund destination marketing; 2% charge approved
Summary
The council established a Lodging Business Assessment Area (a tourism improvement district) that will assess lodging guests 2% per night to fund VisitBoulder's sales, marketing and event-attraction work; staff estimated first-year revenue at about $2.1 million.
Boulder City Council on Feb. 6 adopted Ordinance 86 83 establishing a Lodging Business Assessment Area (ELBA), a tourism improvement district that will assess lodging businesses 2% per paid room night. The assessment applies to visitors and will be managed by VisitBoulder under oversight provisions in the ordinance.
VisitBoulder CEO Charlene Hoffman and Assistant City Manager Mark Wolf presented the proposal and said the ELBA is an industry-driven funding mechanism intended to increase meetings and…
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