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Visit Modesto reports surge in visitors; hotel occupancy up about 11% year‑over‑year
Summary
Todd Aronson, CEO of Visit Modesto, told the City Council the Almond Blossom Cruise and other promotions have driven tens of thousands of visitors recently, with hotel results up approximately 11% compared with last year and high engagement on social channels.
Todd Aronson, chief executive officer of Visit Modesto, gave the council a tourism update, saying the city’s marketing and events have produced strong recent results.
Aronson reminded the council that the Visit Modesto business plan was presented in 2018 and accepted by council in May 2019. He said the organization has focused on improving shoulder‑season occupancy (February, March, August…
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