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City unveils 'Team Hutch' brand identity as part of broader communications strategy
Summary
City staff presented a new brand identity called "Team Hutch," featuring a star-based logo and local pattern motifs, and outlined a phased rollout tied to communications strategy and partnerships with community organizations.
City leaders and staff presented a new municipal brand identity on March 4, promoting “Team Hutch” as a unifying communications strategy and visual identity for the City of Hutchinson.
What was presented: Dave Sotelo, director of strategic growth, described a multi-phase branding process funded in part by a Hutchinson Community Foundation grant and driven by interviews with staff, stakeholders and community partners. Jessica Woodyard, public communications manager, unveiled the visual identity — a star motif…
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