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City receives post‑event report after stadium pilot event showed a net loss
Summary
Council received and filed a post‑event analysis of a Stadium pilot event; staff reported the city spent $128,452.66 on the event and will recover $6,856.45, while organizers retained a portion. Councilmembers urged working with experienced promoters and discussed stadium upgrades to attract larger, profitable events.
The Santa Ana City Council on March 4 received and filed a post‑event summary for a pilot festival held at the city’s stadium after council members debated whether to pursue larger commercial partners for future events.
Councilmember Hernandez, who pulled the consent item for discussion, said the staff report showed the city’s expenditures for the event totaled $128,452.66 and that the city would recover $6,856.45 — roughly 10 percent of what the city spent — with the event organizer, Power of 1…
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