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Council hears city branding presentation; staff suggests $50,000 for rebrand planning
Summary
City staff presented an overview of Murphy’s current brand and options for a modernized identity. Staff estimated about $50,000 for initial consultant work; full implementation over years could be phased to limit immediate costs.
Murphy staff presented a review of the city’s current visual identity and discussed the potential for a citywide rebranding at the March 4 City Council meeting. Public Affairs Officer Bailey (last name not specified) described the city’s existing logo history, the rationale for a possible update and a preliminary budget estimate.
Bailey said a branding study and initial design engagement would cost roughly $50,000, depending…
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