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City communications outlines outreach, bilingual services and social media strategy
Summary
Dallas' Office of Communications and Customer Experience (CCX) briefed the Workforce Education and Equity Committee on multilingual outreach, 3-1-1 service improvements, social-media coordination during emergencies and planned updates to engagement procedures and technology.
The Office of Communications and Customer Experience (CCX) and 3-1-1 briefed the Workforce Education and Equity Committee on March 4 about current channels for communicating with Dallas residents and planned improvements to increase reach, consistency and two-way engagement.
CCX Director Daisy Fast and Deputy Director Rick Erickson reviewed the city's mix of print and digital outreach, multilingual materials and rapid-response social-media practices used during recent incidents. Fast highlighted multilingual utility bill stuffers, door hangers and targeted mailings for neighborhood-level outreach. Erickson said the department deployed social posts, app alerts and coordinated press messaging during a downtown incident the prior Saturday and during…
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