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County and partners to tighten tourism strategy, focus on "city-neighbor" visitors and joint board meeting
Summary
At a March 4 work session, county tourism staff and commissioners discussed new analysis showing an increase in day-trip visitors from Denver metro; commissioners asked for a joint meeting with municipal tourism boards and asked staff to pursue targeted outreach and digital strategies to capture more local visitors' spending.
Clear Creek County commissioners on March 4 discussed early findings from a county tourism analysis and directed staff to pursue tighter coordination with municipal partners to better capture spending by "city-neighbor" visitors (residents of Metro Denver who visit the mountains for day trips).
Colton Roloff, county economic development/tourism staff, summarized recent analysis showing a shift in visitor composition since the COVID era: whereas historically about 70% of annual visitors came from more than 250 miles…
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