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Traffic officials seek $30,000 for Vision Zero billboard campaign; council urges broader marketing mix
Summary
City staff proposed up to $30,000 for a Vision Zero billboard campaign targeting high-injury corridors; commissioners said billboards are part of a broader culture-change effort and councilmembers asked for digital, guerrilla and informational outreach and an overview of the program's other activities
Stephanie Bartlett, commissioner of traffic management, requested first reading for an ordinance authorizing up to $30,000 for a Vision Zero billboard campaign. Bartlett said the campaign will place electronic billboards at five locations and rotate locations to target the high-injury network; Lamar will provide graphics and allow location moves to target different neighborhoods.
Bartlett described the billboard…
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