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Utah Commerce agencies unveil campaign character, urge quick reporting as scams target seniors
Summary
Officials from the Utah Department of Commerce and the Division of Consumer Protection discussed a renewed public-awareness push during a sponsored interview for National Consumer Protection Week, introducing a campaign character and urging families to report scams quickly to DCP.Utah.gov or their banks and credit bureaus.
Officials from the Utah Department of Commerce and the Utah Division of Consumer Protection urged Utahns to watch for scams aimed at older adults during a sponsored interview marking National Consumer Protection Week.
The agencies described an ongoing “scam a lot” advertising campaign and said Governor Cox has unveiled a broader program to protect the state’s aging population. As part of the outreach, the Department of Commerce and the Division of Consumer Protection plan to roll out a new campaign character, “Queen Trustworth,” as a public-facing symbol to…
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