Parks staff preview spring and summer event calendar; attendance up in 2024

Recreation staff told the commission the city plans more than 15 community events this spring and summer and highlighted popular recurring programs and several new offerings.

Kathleen Beatty, recreation coordinator, and Will Neville, recreation supervisor, said Roseville ran more than 50 annual events in 2024 and recorded about 64,000 attendees last year, roughly 8,000 more than in 2023. Upcoming spring and summer highlights they named include Dinner on the Bridge (April 23), the second annual spring craft fair at Mahaney Fitness Center (May 5), toddler-focused ‘‘Taut Tuesday’’ sessions beginning June 3, and a Chalk Your Walk event July 26. Staff also described an expanded Family Fest merged with a community picnic, a Sip and Saver series of small-bites-and-shopping events, and a floating egg hunt in the pool with more than 8,000 eggs.

Staff said challenges include vendor staffing variability and competition for space and dates as the city grows; they are working with vendors individually to secure booths and said staff will sometimes provide staffing support when vendors cannot. They also noted a push to expand events on the west side of town and that staff are revamping event surveys and adding QR-code–based evaluations and post-event emails for ticketed events to collect feedback.

The commission asked about evaluations and learned staff are implementing passive QR-code surveys at events and targeted follow-up emails. Staff said sponsorship opportunities are available and pointed to the city events web page for more information. No action was requested; the presentation was informational.