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EDC delays new logo, will continue using current mark while board reviews alternatives
Summary
Board members discussed a proposed redesign of the EDC's logo and agreed to keep using the existing mark until the board reviews more design options and feedback from stakeholders.
The South Carolina Economic Development Corporation board discussed a proposed change to its logo and branding and agreed to continue using the current logo until members can review additional design options and gather feedback.
Board members said the proposed design used a circular motif so the EDC logo could appear alongside the city seal, and staff said the proposed changes were largely aesthetic and grammatical edits made by staff. One board member asked staff to pause finalizing the logo so the board could solicit additional options and consult other stakeholders. Staff said the current mark will remain in use until the board takes a final vote.
During the discussion, staff noted that the application materials and flyers will remain online and that QR codes and web assets will be available. One staff member said the proposed edits were minor and mainly grammatical. Several board members suggested exploring color and layout variations before finalizing a new mark and recommended coordinating with the school district logo where appropriate.
No formal vote was taken to adopt a new logo; the board directed staff to bring additional options and to return the item for further consideration.
