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Northfield schools plan video scoreboard, propose $400,000 general‑fund ask and ad‑revenue rules
Summary
LMR Media and district finance staff presented a plan to sell advertising, install a video scoreboard at Memorial Field and a draft procedure for allocating advertising revenue; the board will consider a $400,000 general‑fund authorization at its August meeting.
Northfield Public School District officials described progress on a district advertising program and asked the board to consider a future request to authorize $400,000 from the general fund to purchase a video scoreboard at Memorial Field.
The presentation, led by Lance Richter of LMR Media and Finance Director Val Merteserf, outlined advertising sales completed this year, recent facility upgrades paid for with sponsorships and a proposed competitive sealed‑bid process to sell stadium naming rights and video‑board space. Richter said a stadium naming‑rights starting bid would be $12,000 per year and that a payoff analysis projects the scoreboard and related improvements could be repaid within five years under conservative revenue assumptions.
Why it matters: the district has begun monetizing high‑visibility facility surfaces and…
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