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DeLand commission approves $ local vendor contract and tweaks branding for Earl Brown Park / Apgar Sports Complex signage
Summary
The commission awarded a contract to a local vendor for nine signs across Earl Brown Park and the Apgar Sports Complex and directed staff to simplify branding and add wayfinding elements after a lengthy discussion about naming and consistency.
The DeLand City Commission on July 7 approved an award to a local vendor for new signage across Earl Brown Park and the surrounding sports complex that city staff have styled as the Apgar Sports Complex, but commissioners asked staff to simplify the naming hierarchy and emphasize wayfinding.
Staff presented a nine‑sign plan developed with local vendor 12 Visual Ink and noted an effort to balance recognition for the late Bob Apgar with existing names such as Earl Brown Park, Spec Martin Field, Melching Field and Chipper Jones Little League. The project uses existing brick pillars where possible to control costs and includes both marquee and directional signage.
Why it matters: commissioners and staff said park naming and signage had been inconsistent for years and that a cohesive program would improve wayfinding and honor prior naming commitments. Several commissioners raised concerns that some proposed signs flipped the prominent name between "Apgar Sports Complex" and "Earl Brown Park," which could confuse people arriving from outside the area.
What the commission directed: commissioners asked staff to keep the overall nine‑sign plan and approve the local contract but to revise the designs in three ways — reduce instances where the top banner and subtitle conflict, convert certain signs to primarily wayfinding/directional panels (for example near Hubbard and Euclid), and keep an existing sign at the Beresford/Amelia corner. Staff said they could make those adjustments while keeping the marquee/digital sign schedule so the project could meet Mayor Apgar's requested installation timeline.
Contract and procurement: staff characterized the vendor as local and noted the company has worked with city representatives and community members; a commission motion approved the award after the design directions were given.
Ending: The motion to award the contract passed; staff will finalize the sign designs with the vendor and proceed toward installation timed to coincide with Mayor Apgar's sixtieth reunion and related community recognition.
