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Madison Children's Museum gets alcohol and entertainment licenses; neighbor raises amplified-music noise concerns

5423031 · July 17, 2025
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Summary

The ALRC granted the Madison Children's Museum both its alcohol license and a 21-plus entertainment license after museum staff committed to share decibel testing and to work with neighbors about outdoor amplified music.

The ALRC voted to grant the Madison Children's Museum both the alcohol license (to be managed in-house) and the 21-plus entertainment license after museum representatives described their events and committed to work with neighbors on noise mitigation.

Nut graf: A resident who lives across the street in the Capitol Point condominium tower testified that amplified outdoor music from the WonderGround has been loud enough to affect indoor spaces and balconies; museum staff said the live music series is limited in frequency and duration and agreed to provide decibel measurements and to work with neighbors to reduce impacts.

What the museum said: Susan Rams Walker (museum staff) and Kia Carlin (events lead) described how the museum uses the license for adult-oriented fundraisers, facility rentals, weddings and a small live-music series called "Live from the WonderGround." Carlin told the committee that the Live from the WonderGround events occur roughly five times per year, run from about 5:30 p.m. to 7:30 p.m., and that staff conduct decibel testing to ensure child-safety levels inside the WonderGround. Carlin said the museum does not plan to expand the number of those events.

What a neighbor said: Nancy Chesky, who lives at Capitol Pointe, testified that outdoor amplified events at the WonderGround create persistent noise problems for nearby residences. Chesky said she measured sound from her 10th-floor balcony at 80'85 decibels during events and that, even with windows closed, the noise intrudes on indoor conversations and prevents use of balconies and common outdoor spaces. She told the committee she had been reluctant to complain but did so because of the cumulative effect and concern events might increase.

Museum response and next steps: Museum staff told the committee they take neighbor concerns seriously and will share decibel test results and coordinate mitigation measures. Staff said they already limit music times for certain series (for example, adult-swim events now end at 9 p.m., Live from the WonderGround runs earlier) and that museum personnel could lower permitted decibel settings below city limits when feasible. A museum representative also offered to meet with the neighbor and allow staff to observe noise levels from affected units.

Committee action: Alder Revere moved and Alder Figueroa Cole seconded a motion to grant both licenses (items 27 and 28). The motion carried and the licenses were approved; the committee recorded museum commitments to provide decibel testing data and to work directly with neighbors to reduce impacts.

Ending: The museum's licenses were approved; museum staff agreed to follow up with the resident and provide technical decibel information and updates on event plans. The committee asked staff to document the museum's outreach and testing.