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Visit Lake County reports rising web traffic and marketing gains; board highlights local partnerships
Summary
Visit Lake County presented its 2024 annual report to Clear Lake council, citing a $417,000 FY2024 budget funded by a lodging assessment and growth in website users, paid-search performance and social media engagement.
Brian Fisher, executive director of Visit Lake County, presented the tourism district’s annual report to the Clear Lake City Council on July 21, describing marketing results for the 2024 fiscal year and plans for the coming months.
Fisher said Visit Lake County’s FY2024 budget was about $417,000, funded primarily by an assessment on lodging bookings and a small share of transient occupancy tax (TOT) redirected from the county and participating cities. He told…
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