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Ridgecrest Groundwater Authority pauses launch of its own Facebook page, asks staff for vetted social media policy
Summary
The Groundwater Authority heard a recommendation from consultant Westbound Communications to create an independent Facebook page, faced extensive public and director concern about moderation and legal issues, and directed staff to return with a proposed social media policy and options for outreach.
At a public meeting of the Ridgecrest Groundwater Authority, board members heard a recommendation from their communications consultant, Westbound Communications, to establish an independent Facebook page and requested staff return with a vetted social media policy before launching any page.
The proposal, presented by Carol (General Manager), said the page would give the authority another venue to reach the community and that Westbound would help manage posts and prepare prewritten responses. "We would establish some, prewritten information or responses that could be provided," Carol said, describing the plan as an additional avenue for outreach beyond city postings.
The recommendation drew repeated concern from board members and several members of the public about…
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