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City outreach team reports spike in social reach; highlights youth musical theater and seasonal campaigns
Summary
Community outreach staff told commissioners June saw a 172% month‑over‑month increase in reach (372,700) and described social media and e‑blast activity supporting youth musical theater and parks-and-rec programs.
Adam Favela, a community services specialist and graphic designer on the city outreach team, told the commission that reach across the city's outreach channels rose sharply in June and that the team produced multiple program assets to support parks, classes and theater.
"In June 2025, we saw a 172% increase on the community outreach team from the previous month, as reach reached 372,700," Favela said, adding that the June program mix included 16 photo posts, seven reels, 18 stories and three e‑blasts.
Favela described a recent project producing programs and cast photos for Temecula youth musical theater productions, including The Little Mermaid and High School Musical Jr., and noted a city collaboration that produced special jerseys for a Lake Elsinore Storm promotional night.
Commissioners discussed distribution of press releases. Favela said the city manager's office maintains a master media list used for press releases and that Peachjar is used for school‑focused notices. He told commissioners the largest e‑blast, the "month at a glance," can reach roughly 3,000 recipients and that open rates typically run about 37–39 percent.
Commissioners praised the outreach work and asked staff to continue highlighting community programs and opportunities for broader promotion of museum and cultural events.
