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ICTC to open IVT Ride microtransit to public, add mobile app and expanded hours starting Sept. 2, ICTC director says
Summary
The Imperial County Transportation Commission plans to rebrand and expand IVT Ride into a public microtransit service — IVT Ride Now — adding a mobile app, unified fares and weekend hours and targeting a Sept. 2 launch, ICTC Executive Director David Aguirre told the El Centro City Council on July 8.
The Imperial County Transportation Commission will expand and rebrand its IVT Ride dial‑a‑ride service as a public microtransit option named IVT Ride Now, and aims to begin operating the new service on Sept. 2, the agency’s executive director told the El Centro City Council on July 8.
David Aguirre, executive director of the Imperial County Transportation Commission (ICTC), said the service — today reserved for seniors and people with disabilities — will keep its current ADA features while adding a mobile application for trip booking and payment, unified fares across jurisdictions, weekend service and the option for the general public to request rides through the app.
"The primary objective is to…
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