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McMinnville marketing committee approves two-year Placer AI contract to inform tourism and events
Summary
The McMinnville marketing committee approved a two-year contract for Placer AI, a location-data service, to track visitor movements and support tourism, parks events and property-marketing efforts. The contract costs $15,000 in year one and $17,500 in year two and will be split between the general fund and the tourism fund.
The McMinnville marketing committee approved a two-year contract to subscribe to Placer AI, a location-data analytics service the committee said will help the city analyze visitor “hotspots,” overnight occupancy and attendees’ movement before and after visits.
A staff member said the contract is for two years and will cost $15,000 in the first year and $17,500 in the second year. The cost will be split evenly between the…
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