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McMinnville marketing committee approves two-year Placer AI contract to inform tourism and events

5392379 · July 15, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

The McMinnville marketing committee approved a two-year contract for Placer AI, a location-data service, to track visitor movements and support tourism, parks events and property-marketing efforts. The contract costs $15,000 in year one and $17,500 in year two and will be split between the general fund and the tourism fund.

The McMinnville marketing committee approved a two-year contract to subscribe to Placer AI, a location-data analytics service the committee said will help the city analyze visitor “hotspots,” overnight occupancy and attendees’ movement before and after visits.

A staff member said the contract is for two years and will cost $15,000 in the first year and $17,500 in the second year. The cost will be split evenly between the…

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