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Visit Carson City unveils FY26 media plan emphasizing digital ads, DataFi analytics and arts promotion
Summary
Marketing director Lydia Beck described a $310,500 FY26 media plan focused on paid digital channels and analytics, a return to DataFi for advanced analytics funded by grants, and a dedicated advertising contribution for arts and culture and Mark Twain Days.
Lydia Beck, Visit Carson City's marketing director, presented the fiscal‑year 2026 media plan during the July 14 board meeting, outlining a digital‑first strategy and a grant‑supported analytics buy.
Beck said the FY26 media plan totals $310,500, with roughly 76% allocated to digital advertising — paid search, paid social, online video, display and remarketing — and the remaining dollars reserved for a mix of print and cooperative placements. "We increased our lodging referrals generated by paid digital channels by 120% year over year," Beck told the board, and she said paid social and email…
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