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Emery County Travel Bureau begins multi‑month rewrite of mission, sets photography/RFQ budget
Summary
Board members agreed to spend the coming months refining a mission and vision and authorized use of an RFQ pool and a $7,500 allocation this year for photography/video work tied to a three‑year vendor list; staff will compile board input into drafts for future meetings.
The Emery County Travel Bureau board opened a multi‑month effort to update its mission and future marketing plan, directing staff and a small drafting group to collect input and produce working drafts over the next six months.
Board members said the purpose is to clarify priorities so the bureau can answer questions from the state and county about how Transient Room Tax (TRT) and other funds are being used. Staff described a previously circulated working draft and said the commission had approved the bureau’s request to pursue co‑op marketing and planning funds; an interview for that grant application was scheduled later in the month.
The bureau also reviewed results of a recent RFQ for video and photography services. Staff said the RFQ permits the bureau to use multiple vendors over a three‑year period and that the bureau set aside $7,500 for the current year with the option to carry unused funds forward within the three‑year period. "We put aside $7,500 for this year and then just said we would talk about it in future years," a staff member said. Staff said the RFQ pool will be available to draw from as the bureau develops specific marketing and responsible‑visitation projects.
Board members discussed the language and framing of a new mission statement. Suggestions included emphasizing support for local small businesses and creating visitor experiences while also protecting local natural and cultural resources. One board member proposed this working formulation as an example to refine: support, create and expand local businesses through tourism, marketing and energizing events. Another board member suggested separating the bureau’s role in promoting events from resource‑management conversations, saying the bureau should be able to cite the mission when responding to county or public‑lands planning efforts.
The board agreed to a process: members will provide edits to a shared draft; staff (Andy and Cammie) plus Kevin and one or two additional board members will meet to prepare refined drafts between meetings; the group expects to iterate monthly and aim to finalize wording over about six meetings.
Staff also described practical next steps tied to the marketing program: placing new billboards in Green River (designs approved and in production), reusing existing visitor‑guide boxes with refreshed stickers, and preparing marketing research/implementation scope depending on grant results.
No formal motions were taken to adopt a mission statement at this meeting; board members asked staff to compile comments and return drafts for further review.
