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Waynesville approves three‑year data subscription to Placer AI with policy limits after extended debate
Summary
Council approved a three‑year Placer AI subscription shared by the Downtown Waynesville Commission (DWC) and Parks & Recreation, but directed staff not to provide individualized merchant reports until a formal policy is adopted and requested quarterly usage reports.
The Town of Waynesville on Tuesday approved a multi‑year subscription to Placer AI — a location and visitor‑analytics service — that the Downtown Waynesville Commission (DWC) and the Parks and Recreation Department will share, after an extended council debate about privacy, public‑records obligations and vendor access.
Beth (DWC representative) told the council that the downtown board lacks baseline visitor data needed for grant applications and marketing. She said Placer AI’s service would allow the town and merchants to see where visitors come from, how long they stay and event attendance estimates. The DWC described a plan to pay half of the subscription cost and Parks & Recreation to pay the other half.
Council members raised questions about versioning, report scope, staffing to run reports, public‑records implications and whether providing business-level reports could constitute an improper private benefit. Staff and DWC representatives said Placer AI had agreed to produce…
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