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Council renews Travel Santa Ana tourism district, citing hotel and local business benefits
Summary
After a public hearing at which hotel managers described measurable gains from marketing efforts, the council renewed the Santa Ana tourism marketing district and its assessment for another term.
The Santa Ana City Council voted unanimously Thursday to renew the city—s tourism marketing district and continue the Travel Santa Ana assessment that funds destination marketing.
Why it matters: Councilmembers and local hoteliers said the district—s marketing and sales work helped drive hotel occupancy and visitation for restaurants, retailers and events, supporting jobs and city transient occupancy tax collections.
What speakers said: Managers from local hotels spoke in favor during the public hearing. Gabriel Trujillo of the Holiday Inn Orange County Airport and Frank Atayde and Aaron Saliba, general managers of other local hotels, told the Council that Travel Santa Ana—s promotions and event support drove measurable gains and created work hours and benefits for hotel staff.
Council action: After the public hearing, the council voted 7-0 to renew the Santa Ana Tourism Marketing District and the assessment as presented. The renewal allows the district to continue operations under city oversight and maintain marketing efforts aimed at increasing visitation and hotel occupancy.
Ending: Travel Santa Ana—s renewal keeps a local, industry-funded marketing effort in place; staff and district leaders said they will continue to track occupancy and economic impact and report to the city.
