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Redondo Beach council approves $40,000 marketing contract to court 2028 Olympic teams and sponsors
Summary
The Redondo Beach City Council approved a $40,000 marketing contract with Beach Life to produce Olympic-era promotional materials after heated public comment about transparency and committee membership.
The Redondo Beach City Council on July 1 approved a $40,000 contract with Beach Life to produce digital marketing and promotional materials aimed at attracting teams, sponsors and publicity tied to the 2028 Los Angeles Olympics. The measure passed unanimously after council debate about the procurement process and disclosure of the committee that recommended the vendor.
The contract covers a digital marketing package — including a pitch deck, flyers, a promotional video and a dedicated website — intended to promote Redondo Beach to visiting teams and event organizers. Mayor Light and members of the Olympic marketing subcommittee told the council they wanted material ready before delegations begin visits to the region.
City staff and the mayor told the council the subcommittee moved quickly after learning teams would be visiting in late July and August…
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