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Commission hears monthly social‑media and media campaign results; tracking pixel now live
Summary
Staff reported social media and advertising metrics for the past 30 days and confirmed installation of a tracking pixel to better attribute digital ad performance to ticket sales; traditional media contractors reported strong search and connected‑TV performance.
Carson City — Commission staff provided monthly updates on organic social metrics, paid digital ads and traditional media activity and said a tracking pixel was put in place to measure digital advertising results.
Sherry Bailey reported that the commission’s organic Facebook posts generated about 46,000 views and reached about 22,000 people over the last 30 days, with nearly 1,000 organic…
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