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Chamber reports digital reach, billboard use and larger leadership class as marketing priorities
Summary
At a June 23 City of Aberdeen council meeting, the Chamber of Commerce presented marketing metrics showing 37,220 website users year-to-date and described new digital billboard campaigns, collaboration with the CVB and a 35-person Leadership Aberdeen class.
The Chamber of Commerce told the City of Aberdeen City Council on June 23 that its marketing program is expanding digital advertising and community-focused promotions, reporting 37,220 website users so far this year and that 86% of those were new visitors.
Gail, a Chamber of Commerce marketing representative, told council members the chamber has launched two new TV spots and is sharing time on a new digital billboard southeast of town. "So we have had so far this year 37,220 users. 86% of those are new," Gail said, adding that mobile traffic…
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