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Placerville business owners urge changes to inconsistent signage enforcement; council agrees to review
Summary
Multiple small-business owners told the council Feb. 25 that sign rules are being enforced inconsistently on Placerville Drive and Main Street; council members said they would investigate enforcement equity and the sign ordinance’s applicability across different commercial areas.
Several Placerville business owners told the City Council on Feb. 25 that inconsistent enforcement of sign regulations is harming small businesses and unfairly favors larger tenants.
“My name is Jeremy Travis. I—m a small business owner on Placerville Drive,” Travis told the council. “The current restrictions on signage and advertising have made it incredibly difficult for us to attract customers and sustain our businesses.”
Other speakers echoed those concerns. Robin De…
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