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Lexington 1 approves up to $50,000 for outside communications audit to inform strategic plan
Summary
Trustees approved up to $50,000 from the general fund balance to hire an external firm to conduct a comprehensive communications audit — an assessment district staff said is needed to shape a five-year communications strategic plan and improve parent engagement and outreach.
Lexington County School District One trustees approved up to $50,000 from the general fund balance to hire an outside consultant to conduct a comprehensive communications audit, district staff said Tuesday.
Communications director Libby Ruth told trustees the research phase of a communications strategic plan is essential and that an external assessment would provide objective analysis of current materials, channels, stakeholder perceptions and comparative best practices. The…
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