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House committee advances bill limiting state agencies to viewership metrics for ad buys
Summary
A House committee voted to report favorably on House Bill 282, which would prohibit state agencies from relying on third-party media “credibility” or editorial-ranking services when buying advertising and instead require advertising contracts to rely on viewership metrics such as Nielsen ratings.
A House committee voted to report favorably on House Bill 282, which would prohibit state agencies from relying on third-party media “credibility” or editorial-ranking services when buying advertising and instead require advertising contracts to rely on viewership metrics such as Nielsen ratings.
The bill’s sponsor told the committee the change is intended to remove political bias from where state advertising dollars are spent. “This bill … removes any type of bias and just allows them to use a Nielsen rating or viewership rating to … rate where that…
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