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Board reviews draft logos for Roosevelt Middle and Lake Wylie High; favors lightning bolt for Lake Wylie and varsity-style tiger for Roosevelt
Summary
District staff showed initial logo concepts for two new schools and for district program rebranding. Board members generally favored a varsity-style tiger mark for Roosevelt Middle School and a lightning-bolt primary mark for Lake Wylie High School but deferred final mascot decisions.
Miss Knott, district staff lead on facility branding, presented draft primary marks and logo suites for Roosevelt Middle School and Lake Wylie High School and updated the board on related district program rebranding.
For Roosevelt Middle School, graphics firm drafts included a tiger core image and several primary marks that pair the tiger with varsity-style lettering and a rock motif. Miss Knott said alumni and student focus groups helped shape the direction: alumni remembered a gold tiger with blue stripes, and some students suggested the tiger stand on a rock “symbolic of the new school standing on the shoulders of Roosevelt High School.” Board members favored designs that incorporated a block varsity “R” and asked the graphic artist to provide versions that use that letterform and color variations with blue letters and a yellow outline.
For Lake Wylie High School, staff presented three lightning-bolt options and two titan (human) mascot concepts. Several board members and staff said they preferred using a consistent lightning bolt as the primary brand element while “pinning” the physical mascot option for later. One board member suggested that allowing teams and coaches to choose different physical mascots (for example, a centurion or another character) while keeping the bolt as the primary mark would provide flexibility. Board feedback included requests for cleaned-up bolt options, a version of the bolt that reads well by itself, and a primary mark with white spacing so the mark “pops” on apparel.
Miss Knott also showed proposals to rebrand district programs: Blue Eagle Academy would become the Academies of Clover with sub-brands such as Impact Academy and CLOVER Virtual Academy; the Applied Technology Center would be rebranded as the Center for Career Innovation. One board member suggested the district name be included more explicitly in some of the program marks (for example, “Academies of Clover School District”) to avoid confusion as the district grows.
Board members did not take final votes on primary marks; Miss Knott said she will return with revised options based on the direction provided.
