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Citizens unveils 2025 communications plan and launches Indie H2O canned water venture
Summary
The utility’s communications director presented a 2025 plan emphasizing safety, savings and assistance messaging, expanded social media, sponsorships and a new canned-water product (Indie H2O) under NDH2O LLC with charitable donations.
Jennifer Firth, executive director for the board, presented Citizens Energy Group’s 2025 communications plan on Feb. 19, highlighting campaigns that emphasize safety, conservation and customer assistance, expanded social-media activity, and a new product venture called Indie H2O.
Firth said the communications strategy builds on a 2023 planning session and 2024 research and noted that customers who recall the company’s communications score the utility 4–6 points higher in satisfaction surveys. Key campaign…
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