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Planning commission to study I‑90 plaza signage after business representatives raise concerns
Summary
Brandon Planning and Zoning commissioners heard business representatives ask for more permissive interstate signage, discussed variances, conditional uses and overlay districts as options, and tasked two commissioners and staff to draft recommendations ahead of a future meeting.
Business representatives and city planning staff discussed whether the city’s sign rules are preventing retailers near the I‑90 Plaza from putting up highway‑visible signage, and the Brandon Planning and Zoning Commission agreed to continue the issue at a future meeting and to pursue staff recommendations.
The discussion centered on whether the city should allow larger on‑premise signs or treat billboards differently along interstate exits. Business representatives said the current rules make it hard to attract customers from the highway and cited examples in surrounding towns. City staff described three pathways: variances under the existing zoning…
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