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Public Art Commission outlines expanded CodeArt 2025 program, forms ad hoc committee for partnerships and sponsorships

2366792 · February 21, 2025
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Summary

Commissioners discussed plans to expand CodeArt into a longer projection-mapping run and additional downtown activations, and an ad hoc committee volunteered to help staff develop sponsorship levels, partnerships and volunteer support.

The Palo Alto Public Art Commission on Feb. 20 discussed plans to expand CodeArt 2025 beyond the core three-day festival, including a 10-day projection-mapping run on the front façade of City Hall, an interactive installation on Litton Plaza, four additional urban interventions and expanded evening programming.

Staff described goals to extend community programming during projection nights, pursue partnerships with downtown galleries and businesses, and capture economic impact metrics through volunteer-conducted surveys. Commissioners discussed logistics for live performances, coordinating with schools and local ensembles, and concerns about audio conflicts with installations that include sound.

Commissioners and staff identified several needs: staff bandwidth limits for building out all partnerships, a sponsorship rate sheet to define recognition levels, volunteer support for tours and surveys, and logistical assistance during setup and performance windows. An ad hoc committee to work closely with staff on partnership outreach and sponsorship packages was formed with Chair Shen, Commissioner De La Garza and Commissioner Smith volunteering.

Staff said projection mapping will run through the weekend after the main festival dates in October and that additional community programming could be scheduled on those projection evenings. Commissioners suggested incentives for downtown merchants—such as a “creative passport” or featured drink/food specials—to drive foot traffic during the festival and discussed constraints around vacant storefront activations, including electrical access and property-owner commitments.

Staff and commissioners noted past attendance of more than 13,000 visitors at the last CodeArt and stressed the need to capture economic impact data from visitors during the event.

The ad hoc committee will work with staff to develop sponsorship price points and program concepts and will report back to the full commission.