Board notes National CTE Month; agency reports record social media engagement and campaign materials

Board members reviewed a governor’s proclamation recognizing National Career and Technical Education (CTE) Month in February and heard a communications update on the agency’s social media campaign.

Russell Ray, speaking for the agency communications team, said CareerTech uses February as a focused outreach period and highlighted campaign metrics: the agency reported more than 20,000 followers across four platforms, year-over-year engagement up roughly 63 percent, and total impressions on social platforms up substantially versus the same time last year. Ray credited the communications team and statewide marketing partners for the increase and showed the board two campaign videos: a launch video that highlights divisions and programs across the system, and a 60‑second spot emphasizing CareerTech’s economic impact that is airing on a weekend program.

The launch video summarized service lines within Oklahoma CareerTech, including skill centers, CTSOs, apprenticeships, adult education and workforce development. The economic-impact spot cited network scale (29 technology centers, 16 skill centers, 32 adult education and literacy providers) and stated aggregate impact measures; those figures were presented by agency staff as part of the campaign materials.

Board members discussed outreach to judges for Career and Technical Student Organization (CTSO) events and thanked the communications team for the campaign. The proclamation recognizing CareerTech was included on the agenda as an item for acknowledgment; no separate formal roll-call vote was recorded beyond the meeting’s routine agenda handling.