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League City CVB reports rising hotel metrics and record first‑quarter hot‑tax collections
Summary
CVB staff reported rising website engagement and hotel-market performance, and said first-quarter hotel occupancy-tax collections are the highest on record for a Q1, with a reported 11.7% increase year over year.
Stephanie, a CVB staff member who presented the board report, told the League City Convention and Visitors Bureau board that the bureau’s digital and hotel performance metrics show growth and that local hot‑tax revenue is up notably through the first quarter.
Stephanie said the bureau’s Visit widget and website updates are nearly complete and that January saw more than 3,000 content engagements through their platform. She reported 32 PDF downloads of the visitors guide in January and said the site’s top content includes the waterfront dining pages and the ballpark landing page.
On hotel performance, Stephanie reported the most recent available data (December) showed an occupancy rate of 54.4%, an average daily rate (ADR) of about $101.22, and revenue per available room (RevPAR) of $55.02. She said demand in December was 9,252 room nights and that the hotel market produced about $936,000 in revenue for that month.
Stephanie also reported that hot‑tax collections for February were up 11.7% compared with the prior year, making it the highest first‑quarter collection total to date for League City. She said the collections put the city at 24.8% of an annual projected revenue figure of $915,000 for the reporting category the bureau tracks.
Stephanie told board members she is delaying broader digital ad buys until a new CVB website launches and that the bureau is coordinating regional tourism promotion with outside agencies. The board packet included additional monthly analytics and a note that January is typically a slower tourism month.
Board members responded positively to the metrics report and asked no substantive questions during the presentation. Stephanie reminded the board of upcoming industry advocacy she will attend in Austin at the Texas Travel Association event.
Where numeric details were unclear in discussion, Stephanie’s report provided the specific figures above; items not included in the report — for example, multi‑year comparative tables beyond those cited — were not provided to the board at this meeting.
