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CVB approves $25,000 marketing grants for three South Padre Island fishing tournaments
Summary
The South Padre Island CVB approved $25,000 marketing allocations for the Ron Hoover Fishing Tournament, the Shallow Sport tournament and the Texas International Fishing Tournament (TIFT), including a staff condition that larger grants be supported by post-event room-night audits.
The South Padre Island Convention & Visitors Bureau on an agenda vote approved $25,000 in marketing support for each of three major fishing tournaments that bring visitors and room nights to the island.
The decisions came during a CVB meeting where organizers for the Ron Hoover Fishing Tournament, the Shallow Sport tournament and the Texas International Fishing Tournament (TIFT) presented event plans and economic-impact estimates and asked the CVB for marketing funding.
Staff and board members said the events drive hotel occupancy and local spending. Blake, CVB staff, recommended a consistent funding approach: "It's 25,000 in marketing, as long as you can prove that you're north of 1,000 rooms every year going forward," he said, adding that the CVB would require audit evidence of room…
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