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Norway’s football federation says sport can drive sustainability; cites coach training and street-football rehab
Summary
Lisa Clavenas, president of the Norwegian Football Federation, described the federation’s work as a pilot in the Football for the Goals initiative, highlighting long‑running programs to train female coaches, a street‑football rehabilitation league and plans to showcase sustainability at the 2026 Women’s Champions League final.
Lisa Clavenas, president of the Norwegian Football Federation, said the federation joined Football for the Goals at its launch in July 2022 and served as a pilot, and that the initiative has become a central part of the organization’s strategy.
"We joined right from the launch, and we were also asked to be a pilot," Clavenas said. "It's been a big part of our strategy up till now. So it's perfectly aligned."
Clavenas told the audience that football’s mass reach and emotional pull make the sport well suited to advance sustainability goals. "When you have a World Cup final — men or women — billions of people watch at the same time," she said, adding that the sport can move people's hearts in ways other sectors cannot.
She described three programs the federation emphasizes: long‑running international…
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