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Georgia Grown highlights membership services, innovation centers and retail promotions
Summary
The Georgia Department of Agriculture outlined the Georgia Grown membership program’s marketing, technical-assistance and expansion plans, including innovation centers, trade-show support, farm-to-school efforts and new retail and sporting-event promotions.
Matthew Kalinski, director of marketing at the Georgia Department of Agriculture, told the Economic Development & Tourism Committee that Georgia Grown is a membership-based economic development program that helps farms and food businesses expand markets and sales.
Kalinski said the program has more than 1,570 paying members and provides marketing, technical assistance and direct-business development services. “Georgia Grown is a program of the Georgia Department of Agriculture,” he said during a presentation to the committee.
The program’s services include the Georgia Grown Innovation Center in Meador, a one-stop site that offers workshops, partner referrals and space for businesses to…
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