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City and consultants launch study on nonprofit partnerships, visitation and equity for Treasure Island parks
Summary
A consultant team led by BluePoint Planning and Orca Consulting kicked off a study to assess nonprofit partnerships, visitation forecasts and equity strategies for Treasure Island parks, with a final report expected this summer.
TIDA staff and the San Francisco Planning Department introduced a consultant'led study on Feb. 12 designed to recommend nonprofit partnership models, programming approaches and equitable access strategies for the island parks.
Jessica Look (San Francisco Planning Department) said the study will center equity and city policy objectives while supporting 1 Treasure Island and other stakeholders. BluePoint Planning principal Mindy Craig told the board the project will produce several deliverables this spring and summer, including a visitor'market and visitation projection report, stakeholder engagement results, and recommended governance and funding options for nonprofit park partners.
Orca Consulting (subconsultant) described the team's approach to visitation projections. Al Shaclick said the work will quantify target markets (island residents, the Bay Area population and regional tourists), compare the island parks to local and West Coast park comparables, and produce annual, monthly and hourly visitation profiles to inform park sizing, parking and transit planning, visitor amenities, environmental assessment and staffing models.
Mindy Craig said the study will combine a visitor market analysis, stakeholder interviews and focus groups (including three resident focus groups on the island), and a racial equity analysis led by an equity specialist on the team. Deliverables include a decision tool to help TIDA, 1 Treasure Island and potential nonprofit partners decide when and how to form partnerships, governance options, and revenue/sustainability models tied to phased park build'out.
Board members emphasized that the island is a "hybrid" park system with both urban features and natural areas and asked consultants to account for that mix when comparing to other parks. Directors also stressed the importance of transportation access and targeted outreach to communities that may face barriers to visiting (for example Chinatown seniors and other transit'dependent populations). Rec and Park and TIDA staff said the visitation work will support ongoing operational and staffing planning.
Consultants said they will report back in April with preliminary findings and complete the final reports by late summer 2025. The consultant team includes BluePoint Planning as prime, Orca Consulting for visitation analysis, Jamila Jordan for equity strategy and Charlie McCabe for nonprofit strategy, with CMG as an advisor for parks and design context.
