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Dallas sign panel outlines billboard rewrite, estimates about 830 structures citywide
Summary
Committee members discussed a pending rewrite of Dallas billboard rules, including incentives to trade static boards for digital panels and enforcement to remove illegal or deteriorated structures; staff said the city’s inventory runs to roughly 830 boards.
Members of the City of Dallas Special Sign District Advisory Committee discussed a rewrite of billboard code and related sign policy on Feb. 11, focusing on ways to reduce the number of large outdoor boards through trade‑in incentives, clearer enforcement language and forthcoming community outreach for Arts District revisions.
Scott Roper, supervisor of the Sign Review and Inspections Team, said the department is working toward a rewrite that would offer alternatives for billboard owners, including a possible trade‑in program that would allow removal of multiple static boards in exchange for a digital display. Roper said the rewrite aims to clean up inconsistent language across the code, add enforcement mechanisms for structures not in good standing and, over the long term, reduce the total number of billboards where possible.
Committee members asked how many billboards remain in the city. Committee discussion reported an inventory of roughly 830 billboards; staff cautioned that not all are legal or in good standing and said the rewrite will include enforcement provisions to address deterioration and noncompliance. Roper noted federal constraints on some billboard regulation and said the city is trying to balance the Highway Beautification Act requirements with local policy options.
The committee also discussed upcoming work on the Arts District zoning and sign rules, and Roper said the department plans to engage the community as the rewrite proceeds and will compare code language for planned developments with Arts District regulations to identify and resolve conflicts.
No formal action was taken on the billboard rewrite during the meeting; staff described the effort as ongoing and said another industry meeting is planned.
