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TravelTexas projects steady growth, rolls out 'Let's Texas' campaign
Summary
Tim Fennell of TravelTexas briefed the Austin Tourism Commission on Feb. 12 that Texas tourism spending set records in 2023 and that the state is launching the 'Let's Texas' advertising campaign; TravelTexas also highlighted trends such as "gig tripping" and a rebound in international visitation.
Tim Fennell, tourism director in the Office of the Governor (TravelTexas), briefed the Austin Tourism Commission on Feb. 12 on statewide tourism trends and the agency's new advertising work.
Fennell said statewide travel spending reached roughly $94.8 billion in 2023 and supported about 1.3 million Texas jobs — figures TravelTexas described as near or at pre‑pandemic levels after adjusting for inflation. He told…
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